tag:blogger.com,1999:blog-6126042.post-1078601883574595972004-03-06T19:38:00.000Z2004-03-06T19:41:06.466Z<strong> <br />We've been doing some analysis today of our own E-EDITOR Web site and blog statistics – and it certainly casts an interesting light on the importance attached to blogs on either side of the Atlantic.</strong> <br /> <br />The breakdown of hits by time zone was so unexpected that we had to check our figures twice. <br /> <br />In the US, and in continental Europe, awareness of weblogs is far higher than it is in the UK. <br /> <br />We knew that already, but we were still astonished to see that America accounted for 39% of the hits on this blog. Western Europe (the GMT/UTC-plus-one-hour zone) contributed 32% of the hits so far, while people in the UK were only responsible for 19%. <br /> <br />And that's pretty amazing, for a UK-based weblog that's largely about the trials and travails of the e-editor's lot in British industry. <br /> <br />When we turned to the main site at www.e-editor.co.uk, there was a more predictable geographical spread. The UK accounted for 55% of site visits, with the US on 25% and Western Europe on 5%. <br /> <br />Since the content of the blog and the site is similar and broadly complementary, it seems obvious that the marked differences are to do with the medium, rather than the message. And that has obvious implications for a lot of companies in Britain that are currently falling over themselves to launch weblogs for their clients and potential customers. <br /> <br /> <br />ianhttp://www.blogger.com/profile/00882602151850785568noreply@blogger.com